ㅣ Magazine


KOCOPOT Magagine #March K-Beauty Trends - Clean!

관리자



Let me introduce the K-beauty Trends in 2021.



Corona 19, which has influenced the world, has also influenced the Korean cosmetics industry.





In 2021, We can see that consumers' attention is drawn to "CLEAN" products.



Let me introduce three of the most popular trends among them.





1. fragrance-free🧪



When it comes to skincare products, a lot of consumers prefer fragrance-free products.



According to a survey by Korea's famous cosmetics platform,

Among the skincare products in 2019, products that use fragrances decreased by 64%.



2. 🍀CICA ingredients

The mask is now our daily routine!

As people wear masks all day long, the number of people suffering from skin trouble has increased.


 Mask and Acne coined the term Maskne and it’s one of the biggest concerns among people.


As a result, the popularity of skin soothing products and acne care products has increased.

According to CJ Olive Young, which is the biggest beauty products distribution company in korea,

 sales of trouble care products has increased by more than 40% in the first half of this year, comparing to the same period last year.


In addition, Hwahae, one of the biggest Beauty platform in korea, said that Cica products,

 also known as 'Tiger grass' has enjoyed great popularity.



Skin care and mask/pack products that use CICA related ingredients are also getting more and more popular 

as the effect of it is widely known to help restore the skin.



Among the skin care products in Hwahae, the number of products with CICA related ingredients

increased every year, up 260% in 2019 from 2016.



3. 🥦Vegan Beauty

Ethical consumption, which has been steadily drawing attention since 2020,
This year, many people are interested in ethical consumption.

Ethical consumption,
It's a kind of Meeting Out, meaning consumption based on one's values and beliefs.

For example, to protect the environment, it means to purchase products without plastic packaging or products without animal testing in order to protect animals around the world..

Many people who love beauty products prefer Vegan Beauty or Clean Beauty.
 This trend has spread around the MZ generation.




Anyone interested in K-BEAUTY trends and interested in Korean cosmetics, please feel free to visit KOCOPOTMALL!


You can see the trendiest and most popular cosmetics in Korea 🥰






Daol Global 🌎

KOCOPOT Mall🛒